Employment - Communications and Brand Specialist, Indigenous Affairs

Communications and Brand Specialist, Indigenous Affairs

Cape Breton University

Full-Time Permanent


CBU has a long history of engagement with the Mi’kmaw community and more recently has expanded its activities beyond Mi’kma’ki. Since the establishment of both the Purdy Crawford Chair in Aboriginal Business Studies and In.Business: A National Mentorship Program for Indigenous Youth, CBU’s Indigenous communications and marketing initiatives have grown with them. More recently under the leadership of Unama’ki College, the institution has begun to look at broader Indigenous issues both with Mi’kma’ki as well at the rest of Canada and with broader scope of work comes increased capacity for communications and brand opportunities, specifically with and in Indigenous communities.

Oversee the development and implementation of communications and brand recognitions strategies for Unama’ki College and the In.Business program. Work closely with University Affairs, specifically the Marketing Department, to promote awareness of Indigenous programs and services at CBU and will more efficiently share Indigenous knowledge and deepen understanding of L’nu/Indigenous ways of knowing, with both external learners and stakeholders as well as the internal campus community.
Reporting directly to the Dean, Unama’ki College, with dotted line reporting to the Strategic Communications Department, the Communications and Brand Specialist, Indigenous Affairs will dedicate specific attention to the work of Unama’ki College and In.Business. This position regularly collaborates with the staff and students involved with Unama’ki College and In.Business and assumes responsibility for development and delivery of communication strategy, plan, and programs for Unama’ki College and the broader university-wide Indigenous dimension to ensure support of the targets, goals, and objectives of CBU and Unama’ki College strategic plans.
Worksite may include CBU’s Membertou Office.

  • Play a critical role in representing the “voice” of Unama’ki College through effective communication strategies and tactics including but not limited to speech writing, campaigns, storytelling and brand journalism.
  • Ongoing development and execution of marketing and communications strategy, planning, and programs for Unama’ki College and In.Business that support the strategic objectives of CBU.
  • Serve as the primary content officer responsible for developing, writing, and editing strategically focused material that advances the goals of Unama’ki College and CBU through a broad range of channels encompassing print, online, experiential, and social media outlets. Includes the development of a series of community and individual profiles.
  • Manage Unama’ki College and Indigenous social media accounts/groups.
  • Work with Strategic Communications staff to recommend, develop, implement, and evaluate media strategies and provide timely and relevant media relation support in terms of writing news releases, organizing news conferences, and responding to media calls and inquiries.
  • Lead the development of community awareness campaigns to more effectively share information about CBU programs and services offered through Unama’ki College.
  • Serve as the first point of contact for internal/external inquiries to identify and seize communication opportunities for news, traditional, and multi-media outlets in relation to the work of Unama’ki College.
  • Serve as Unama’ki College brand ambassador, ensuring brand guidelines are respected and used appropriately.
  • Establish and implement internal training opportunities for the purpose of education.
  • Budget development and management.
  • Provide ongoing communications support to the Dean of Unama’ki College.
  • Other related duties as assigned.
  • Post-secondary degree in Communications, marketing or related field.
  • Relevant experience in complex work environment for a period of 3-5 years (within post-secondary environment is an asset).
  • Knowledge of Indigenous communities, language, history, culture and experience working with and in communities is essential.
  • Knowledge of the Truth and Reconciliation Commission and Calls to Action and United Nations Declaration for the Rights of Indigenous Peoples (UNDRIP).
  • Exceptional writing and editing skills for a diverse range of purposes and formats, including print, online, interactive, and social media. Proven experience working with traditional and new technology and social media formats. Demonstrated skills in both proactive and reactive media relations.
  • Experience with budget development and management.
  • Superior project and event management skills.
  • Excellent interpersonal, verbal, and written communications sills within an integrative team work environment.
  • Superb prioritization, organizational, and time management skills as well as the ability to work under pressure in a high volume environment and adapt to shirting priorities and work under pressure to meet strict deadlines.
  • Judgement, diplomacy, and ability to make decisions based on incomplete and/or complex information.
  • Ability to comply with confidentiality expectations specific to sensitive matters or situations as they arise and work independently as a member of a cross-departmental, integrated team.
  • Familiarity with analytics and other metrics used for evaluating reach and impact of marketing/communications efforts.
  • Strong computer skills.
  • Availability to work occasional evenings and/or weekends.
  • Demonstrated capacity working with youth in an education setting is considered and asset.
  • Experience and skills to lead a team.
  • Out of province travel may be required.
  • Fluency in Mi’kmaq language is required.
Preference will be given to qualified candidates who come from Indigenous backgrounds with connections to Lnu communities.
How To Apply

Cape Breton University will be accepting applications for this opportunity via their Human Resource Information System (HRIS), or other external site. Please follow the link and the instructions below carefully. Failure to do so may result in disqualification.

Apply here

Intended Audience

This employment opportunity is open for: Canadian, Permanent Residents, and Temporary Residents who are able to work for any employer in Canada (Study Permit and Open work permit holders).

Only applicants who are authorized to work in Canada will be considered.

Location Information
Cape Breton Regional Municipality
Nova Scotia
Opportunity Information
Cape Breton University
NOC Code
Experience Required
Available Openings
Pay Type
To be Determined
To be Determined
Estimated Weekly Hours
Start Date
End Date
Language Proficiency Level
Posted on
January 12th 2023
February 2nd 2023