Employment - Marketing and Communications Specialist

Marketing and Communications Specialist

YMCA of Cape Breton




Position Summary:

The YMCA of Cape Breton is looking for a dynamic individual to join our team!

Reporting to YMCA of Cape Breton Director of Member Relations, the Marketing and Communications Specialist will be responsible for assisting with marketing and communications tasks to effectively market the YMCA of CB programs and services. They will also assist with capturing member and client stories and testimonials, support our social media platforms, as well as lend some administrative assistant to our fund development activities and grants.


  • Work with YMCA Managers to develop marketing goals for the various YMCA program and service offerings and advise on advertising opportunities;
  • Analyze market trends, competitor offerings and demographics
  • Apply branding guidelines to YMCA programs, programs and services to ensure standardization, professionalism and consistency;
  • Develop and implement advertising campaigns appropriate for print or electronic media;
  • Gather, research and prepare communications material for internal and external audiences;
  • Collect impact stories from members, volunteers, clients and donors;
  • Attend events and capture content for social media;
  • Develop, implement and evaluate communications strategies and programs designed to inform internal staff, members, clients and community partners;
  • Conduct member surveys to identify the interests and concerns of key groups served by our organization;
  • Prepare and deliver informational materials to increase awareness of programs and services;
  • Maintain or assist in the management of website and social media platforms; and
  • Other duties as assigned.

Canada Summer Jobs Eligibility:

  • Under the age of 30 years
  • Canadian Citizen, Permanent Resident or Refugee Status
  • Valid Social Insurance Number


  • Completed a minimum of one year in a bachelor's degree in
  • Marketing, Communications, or a related field and/or related experience;
  • Excellent verbal, written communication, and presentation skills;
  • Exceptional attention to detail;
  • Able to work independently and effectively with others
  • Demonstrate good interpersonal skills; and
  • Intermediate proficiency in Microsoft Office Suite

Note: Successful candidates will be required to provide a current and satisfactory Criminal Record Check/Vulnerable Sector Check, and Child Abuse Registry Check. Employees will be required to attend YMCA Child Protection Training.

How To Apply

YMCA of Cape Breton will be accepting applications for this position via email. Please follow the instructions below carefully. Failure to do so may result in disqualification.

Application Details:

If you are interested in being a part of a dynamic team and developing your skills while  embarking  on  the  adventure of working for an organization dedicated to strengthening the foundations of community, we would love to hear from you!

Please send your resume and cover letter to hr@cb.ymca.ca by 5 PM Friday, June 24, 2022  





Apply here

Intended Audience

This employment opportunity is open for: Canadian, Permanent Residents, and Temporary Residents who are able to work for any employer in Canada (Study Permit and Open work permit holders).

Only applicants who are authorized to work in Canada will be considered.

Location Information
Cape Breton Regional Municipality
Nova Scotia
Opportunity Information
YMCA of Cape Breton
NOC Code
Experience Required
Available Openings
Pay Type
Estimated Weekly Hours
Start Date
End Date
Language Proficiency Level
Fluent (CLB 10-12)
Posted on
June 14th 2022
June 24th 2022