Job Details - Marketing Manager

Marketing Manager

Black & White Fisheries Limited

Full-Time Permanent

Weekdays Shift On-Call


Job Duties

  • Responsible for information for release/press conference regarding the media
  • Establishing and maintaining relationships with consumer, community, employee and public interest groups.
  • Writing press releases and other media communications.
  • Planning or directing development of programs to maintain favorable public opinions of Black and White Fisheries LTD. Agenda and accomplishments.
  • Building public relation strategies that influence public opinions on the product and background story of Black and White Fisheries LTD. And background story of Fourchu Lobster
  • Coaching client representatives in effective communication with the public and employees.
  • Preparing and editing organizational publications, including employee newsletters or stockholders’ reports, for internal and external audiences.
  • Updating and maintaining web content.
  • Identifying trends and group interests to provide advice on business decisions.
  • Product branding and sales growth specifically for the Fourchu lobster product.
  • Establish optimal distribution networks for products.
  • Initiate market research studies and analyze findings.
  • Direct and evaluate marketing strategies of establishments.
  • Cinematography and photography necessary for social media and larger PR/marketing content/projects.
  • Keeping up to date with current marine and food industry news



  • Currently living in Canada or legally authorized to work in Canada
  • Minimum 1 year of related work experience
  • Valid Drivers License
  • Criminal Police Check 
  • Bachelor’s degree in Public Relations/Marketing or related field
  • 2+yearsKnowledge/experience in the fishing/food industry
  • 3+ years Experience with Microsoft: (Word, Power Point, Excel), Adobe Creative Cloud: (InDesign, Photoshop, Illustrator, After Effects), and Final Cut Pro
  • Professional Camera 4k or higher (w/microphone) - experience with shooting and editing
Intended Job Posting Audience

This employment opportunity is open for: Canadian, Permanent Residents, and Temporary Residents who are able to work for any employer in Canada (Study Permit and Open work permit holders).

Only applicants who are authorized to work in Canada will be considered.

Location Information
Cape Breton Regional Municipality
Nova Scotia
Job Information
Black & White Fisheries Limited
NOC Code
Advertising, marketing and public relations managers (0124)
Experience Required
Available Openings
Pay Type
Pay Rate
20.00 (Negotiable)
Estimated Weekly Hours
Start Date
End Date
Language Proficiency Level
Fluent (CLB 10-12)
Posted on
June 8th 2021
July 8th 2021